Blog

Kyoto’s Timeless Matcha Heritage: Long-Establis...

For over 800 years, the Uji area south of Kyoto has refined shade-grown tea into today’s ceremonial matcha. Legends credit early Kamakura-era monks and, later, shogunal patronage with elevating Uji...

Kyoto’s Timeless Matcha Heritage: Long-Establis...

For over 800 years, the Uji area south of Kyoto has refined shade-grown tea into today’s ceremonial matcha. Legends credit early Kamakura-era monks and, later, shogunal patronage with elevating Uji...

When to Buy Matcha?

A simple guide to Japan’s matcha season and the timing of “shincha” (first-flush tea) For: JJ MarketReading time: ~6–8 minutesGreat for: tea lovers, café buyers, and anyone planning seasonal promotions...

When to Buy Matcha?

A simple guide to Japan’s matcha season and the timing of “shincha” (first-flush tea) For: JJ MarketReading time: ~6–8 minutesGreat for: tea lovers, café buyers, and anyone planning seasonal promotions...

Exploring Japan’s Top Matcha Regions: Uji, Yame...

IntroductionIn Japan, matcha isn’t just a trendy latte ingredient – it’s a cultural cornerstone, rooted in centuries of tradition. From Zen Buddhist rituals to the art of the tea ceremony,...

Exploring Japan’s Top Matcha Regions: Uji, Yame...

IntroductionIn Japan, matcha isn’t just a trendy latte ingredient – it’s a cultural cornerstone, rooted in centuries of tradition. From Zen Buddhist rituals to the art of the tea ceremony,...

The Japanese Tea Ceremony: More Than Just Drinking Tea

The Japanese Tea Ceremony: More Than Just Drink...

The Japanese tea ceremony – known in Japanese as chanoyu or sadō/chadō (茶道, “The Way of Tea”) – is a traditional practice that elevates the simple act of preparing and...

The Japanese Tea Ceremony: More Than Just Drink...

The Japanese tea ceremony – known in Japanese as chanoyu or sadō/chadō (茶道, “The Way of Tea”) – is a traditional practice that elevates the simple act of preparing and...

Japanese Barley Tea (Mugicha) – Benefits, Brewing Guide, and Cultural Significance

Japanese Barley Tea (Mugicha) – Benefits, Brewi...

A glass of chilled mugicha (Japanese barley tea), a popular caffeine-free drink enjoyed especially during hot summers in Japan. Mugicha is a roasted barley infusion with a toasty, nutty flavor...

Japanese Barley Tea (Mugicha) – Benefits, Brewi...

A glass of chilled mugicha (Japanese barley tea), a popular caffeine-free drink enjoyed especially during hot summers in Japan. Mugicha is a roasted barley infusion with a toasty, nutty flavor...

A Guide to Sobacha and the Art of Brewing It

A Guide to Sobacha and the Art of Brewing It

Warm, nutty, and naturally caffeine-free, Sobacha (そば茶), or roasted buckwheat tea, has quietly earned its place in the hearts (and cups) of tea lovers in Japan and beyond. Whether you're...

A Guide to Sobacha and the Art of Brewing It

Warm, nutty, and naturally caffeine-free, Sobacha (そば茶), or roasted buckwheat tea, has quietly earned its place in the hearts (and cups) of tea lovers in Japan and beyond. Whether you're...