About Wakokoro Tea

Wakokoro Tea is a Japan-based Japanese tea company dedicated to bringing high-quality matcha and Japanese tea to customers around the world.

We source our teas from producers across Japan’s renowned tea-growing regions, including Uji, Yame, Kagoshima, Shizuoka, and other regions, selecting each tea for its individual character, quality, and intended use.

Our Story

Wakokoro Tea began with a simple idea: exceptional Japanese tea should be accessible to people around the world.

What started as JJ Market has since evolved into a business focused on Japanese tea, with matcha at its core. As we developed relationships with tea producers across Japan and began serving customers internationally, we realized that our identity had grown beyond our original name.

We became Wakokoro Tea — a name that better reflects what we do today and our commitment to sharing Japanese tea with the world.

Tea from Across Japan

There is no single definition of what great matcha should taste like.

The character of Japanese tea varies considerably depending on its origin, cultivar, harvest, cultivation, processing, and production method. Some matcha is deeply umami-rich and suited to drinking straight, while others offer nuttier, brighter, more floral, or more robust profiles that work particularly well in lattes and cafés.

Rather than pursuing one uniform style, we work with producers in different tea-growing regions to offer teas with distinct characteristics.

Our selection includes teas from areas such as Uji in Kyoto, Yame in Fukuoka, Kagoshima, and Shizuoka, allowing customers to explore the diversity of Japanese tea through a single source.

From Japan to the World

Wakokoro Tea serves both individual tea drinkers and businesses around the world.

Alongside our retail collection, we supply Japanese tea to cafés, restaurants, retailers, and tea businesses internationally. We offer wholesale quantities, bulk matcha, and private-label solutions for businesses looking to develop their own Japanese tea products.

Because different customers have different requirements, we aim to provide clear information about each tea's origin, flavor profile, recommended use, and available documentation so that customers can choose the tea that best fits their needs.

Our Approach

Our role is not simply to sell matcha, but to connect customers with Japanese tea that suits how they actually intend to use it.

For some, that means a refined matcha for usucha or koicha. For others, it means a balanced matcha that remains distinctive when combined with milk. For cafés, consistency, supply, cost, and ease of preparation can be just as important as flavor.

We therefore select and offer teas across different origins, flavor profiles, applications, and price ranges rather than assuming that one matcha is right for everyone.

Wakokoro Tea

From the tea fields and producers of Japan to cafés, businesses, and tea drinkers around the world, we want to make Japanese tea easier to discover, understand, and enjoy.

Whether you are discovering Japanese matcha for the first time, searching for a particular flavor profile, or sourcing tea for your business, we hope Wakokoro Tea can help you find the right tea.

Thank you for choosing Wakokoro Tea.