1 1

Asada Chaen

Hojicha Powder Hokage (Uji) 30g

Hojicha Powder Hokage (Uji) 30g

¥1,800 JPY
¥1,800 JPY
Sale Sold out
Taxes may be collected upon receipt of your order. Shipping calculated at checkout.

Hokage – Roasted Depth for the Bold Cup

Smoky. Bold. Unsweetened.

Crafted in Uji, Kyoto, Hokage is a premium unsweetened hojicha powder made from organically grown tea leaves by Asada Chaen. Carefully roasted to release a rich, smoky aroma and earthy bitterness, this powder is tailor-made for hojicha lattes and dessert applications.

Unlike delicate teas meant for sipping straight, Hokage is bold and intense — its deep-roasted character pairs beautifully with milk, oat milk, or soy for a rich, comforting latte. We recommend against drinking it with just water, as the flavor is designed to bloom with creaminess.

From ice-blended drinks to baked goods, Hokage adds a touch of Kyoto’s refined warmth to any creation. Its name — meaning "Flame Shadow" — reflects the quiet strength of fire, captured in every roasted leaf.

Produced by Asada Chaen

This powder comes from Asada Chaen, a family-run tea farm in Ujitawara, Kyoto — the cradle of Japanese tea culture. Committed to sustainable cultivation, they grow their sencha, hojicha, and matcha using organic practices rooted in the rich soils and misty hills of Uji.

View full details

Asada Chaen

Asada Chaen was founded by the current owner’s grandfather under the family trade name, continuing a proud legacy of craftsmanship inYuyadani, Ujitawara Town, the birthplace of Japanese green tea.

Their sencha and hojicha are cultivated using organic fertilizers and no agricultural chemicals, ensuring a natural, clean taste that reflects the richness of the land.

While their matcha is not certified organic, it is nourished through a balanced blend of organic and chemical fertilizers to provide ample nutrients and a deep, satisfying flavor.

Sourced in Uji

The tea fields of Ujitawara are celebrated for their exceptional quality, a result of the area’s ideal terrain, fertile soil, and misty climate—conditions that have supported tea cultivation for centuries.

Among these, the Okudaifuku area holds particular historical importance, as it is said to be the first place where tea trees were planted in Japan.