• Green powder in a white bowl on a white background
  • Green frothy beverage in a white bowl on a white background
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Asada Chaen

Matcha Powder Uji no Shiro (Uji) 30g

Matcha Powder Uji no Shiro (Uji) 30g

¥4,500 JPY
¥4,500 JPY
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Uji no Shiro – Pure Clarity, Quiet Strength

Graceful. Refined. Serene.
Like a quiet pavilion standing above morning mist, Uji no Shiro embodies purity, subtle depth, and a dignified calm that invites stillness into each cup.

Crafted in the renowned tea fields of Uji, Kyoto, Uji no Shiro is a versatile matcha perfect for both usucha (thin tea) and koicha (thick tea). Comparable in quality to the Kinrin grade from Marukyu-Koyamaen, it offers a premium experience shaped by centuries of Uji tea heritage.

This matcha presents a rich umami layered with a natural, elegant sweetness. Bitterness and astringency are almost imperceptible, allowing a smooth, full-bodied flavor to unfold gently on the palate.
Its vibrant jade-green color, silky texture, and soft, clean aroma evoke images of early spring light reflecting off young tea leaves.

Whether enjoyed in quiet morning rituals or served on special occasions, Uji no Shiro delivers a serene yet powerful harmony.

From the Fields of Asada Chaen

Uji no Shiro is produced by Asada Chaen, a multi-generational tea farm nestled in Yuyadani, Ujitawara Town—the birthplace of Japanese green tea.

Founded by the grandfather of the current owner, Asada Chaen continues to uphold the deep-rooted values of Uji’s tea-making tradition. Their matcha is cultivated in the misty hills of Okudaifuku, a historic region believed to be the first place in Japan where tea trees were planted.

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Asada Chaen

Asada Chaen was founded by the current owner’s grandfather under the family trade name, continuing a proud legacy of craftsmanship inYuyadani, Ujitawara Town, the birthplace of Japanese green tea.

Their sencha and hojicha are cultivated using organic fertilizers and no agricultural chemicals, ensuring a natural, clean taste that reflects the richness of the land.

While their matcha is not certified organic, it is nourished through a balanced blend of organic and chemical fertilizers to provide ample nutrients and a deep, satisfying flavor.

Sourced in Uji

The tea fields of Ujitawara are celebrated for their exceptional quality, a result of the area’s ideal terrain, fertile soil, and misty climate—conditions that have supported tea cultivation for centuries.

Among these, the Okudaifuku area holds particular historical importance, as it is said to be the first place where tea trees were planted in Japan.